If you’ve been wondering whether selling custom hoodies is a good way to make money, you’re not alone — and the answer is a resounding yes. Custom hoodies have become a go-to staple in streetwear, team apparel, branded merch, and loungewear. With high demand and great margins, they’re one of the most profitable items in the custom printing world.
Whether you’re running a print shop, launching your own brand, or looking to start a side hustle, here’s what you need to know about making money with hoodies.
Why Selling Custom Hoodies Is a Smart Move
Hoodies are more than just cozy essentials. They’re fashion statements, walking billboards, and everyday uniforms. Here’s why they’re a great product to print and sell:
High Perceived Value
Consumers expect to pay more for a hoodie than a t-shirt. With the right design and quality, it’s not uncommon for custom hoodies to sell for $40 to $65 or more, especially if they feature original artwork, limited edition drops, or personalized touches.
Year-Round Demand
While demand spikes in the fall and winter, blank hoodies sell all year long thanks to their place in casual fashion and brand merch. They’re just as popular in summer evenings as they are in winter wardrobes.
Bulk Order Friendly
Custom hoodie orders come in big batches: schools, sports teams, nonprofits, influencers, and small brands all need high-quality blank sweatshirts for printing and embroidery.
How Much Should You Charge for a Custom Hoodie?
To succeed in selling custom hoodies, it’s important to price them properly, not just to be competitive, but to ensure profitability. Your pricing depends on the cost of materials, your labor, the complexity of the design, and your target market.
Average Price Ranges:
- Basic custom hoodie: $30–$45
- High-end designs (multi-color or embroidery): $50–$80
- Bulk pricing (for resellers or groups): $18–$30 per unit
Profit Margin Calculator
Custom Hoodie Profit Calculator
You can also add a setup fee or artwork fee for design work, typically between $15–$50, depending on complexity.
Choosing the Right Blanks
The foundation of a profitable hoodie business is choosing the right blanks for printing. A high-quality hoodie will keep your customers coming back and help your designs stand out.
When you’re sourcing blank sweatshirts or embroidery blanks, consider:
- Fabric content – Cotton-poly blends are great for screen printing and everyday wear.
- Weight and softness – Mid-weight fleece-lined options strike the perfect balance between comfort and durability.
- Color variety – Offer classic colors like black, white, and gray, plus trendy options for seasonal releases.
Pro tip: When it comes to consistent quality and sublimation-ready fleece, check out Neil & David Blank Apparel — a trusted source for wholesale blanks, including blank sweatshirt hoodies and plain sweatshirts ideal for decorators.
Where to Start
Here’s how to get started with your hoodie-selling venture:
- Shop blank sweatshirts from a reputable wholesale supplier.
- Create original or client-approved designs for screen printing, sublimation, or embroidery.
- Promote your hoodies on your website, social media, and at local events.
- Price with profit in mind, and offer incentives for bulk orders.
- Keep an eye on trends and switch up your designs each season.
Final Thoughts
If you’re in the custom apparel business or just getting started, selling custom hoodies is a smart, scalable, and profitable move. With the right blank hoodies and an eye for design, you can build a product line that appeals to teams, creators, and everyday consumers alike.
So go ahead — shop blank sweatshirts, fire up your press, and start printing your way to profits!